Something that I think needs to be pointed out is that The companies behind the dating apps, or more precisely the company (singular) behind most of the dating apps, isn't thinking about user experience or user value. They care about*shareholder* value, filled with the number of users dwindling across all dating apps, they need to raise prices to make their revenue/income targets. Match group has been requiring their executives to buy stock in order to keep the price stable. That does not bode well for a company's future.
Something that I think needs to be pointed out is that The companies behind the dating apps, or more precisely the company (singular) behind most of the dating apps, isn't thinking about user experience or user value. They care about*shareholder* value, filled with the number of users dwindling across all dating apps, they need to raise prices to make their revenue/income targets. Match group has been requiring their executives to buy stock in order to keep the price stable. That does not bode well for a company's future.
Absolutely - and making power users pay while others fall off the apps entirely is certainly a strategy 🙃
Apologies for the typos. AI autocorrect is monumentally stupid, and Stubstack won't allow me to edit a comment.
This is what I’ve been trying to explain to people!!! Thanks! Great article!
Thank you!!