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The Underground Overman's avatar

I cannot help but be reminded of Adorno's 1960s essay 'The Culture Industry'; the commodification of culture and art that had only begun to arise with the advent of neoliberal capitalism - but I don't think even he could have predicted the sheer scale by which the 'culture of consumption' has become engrained into our lives. We have surpassed materialism: our very existence has been turned into a commodity used to generate ever-expontentially increasing profits.

The 'coping' mechanism mentioned is simply to numb the existential angst that comes with living in so alien of a society; alien, that is, to our inherent psychological needs.

That is my naïve interpretation, anyways.

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Toyah is Thinking + Feeling ♥'s avatar

I hear you! I was a cultural studies major, and the acceleration of everything cultural consumption is beyond what was predicted in text books. Fascinating and terrifying in equal measure. Thank you for reading and sharing your thoughts. 🙏🏻

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Bianca's avatar

I have never been so thoroughly and thoughtfully read in my life. Resonant.

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Toyah is Thinking + Feeling ♥'s avatar

Oh my gosh THANK YOU for reading and saying that 🤩 It’s a funny world we live in, and we’ve gotta get our coping mechanism kicks somehow, but our poor brains and bodies, what a rollercoaster 🫠

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Bianca's avatar

It just held up in stark relief that I am drowning out the constant refrain of "well this fucking sucks" in an infinite loop in my head. Thank you for your thoughtful words. I've shared them in all my group chats!

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Toyah is Thinking + Feeling ♥'s avatar

An honour and a pleasure! 💙💙💙

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Swag Valance's avatar

All of this is really just escape through media consumption.

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Shreya Ravi's avatar

loved this! so relatable- the repeating tv shows that I can quote from memory in the background to avoid reality is a daily occurence at this point. I've even started making my family and friends watch the same shows so I can have an excuse to watch them again, all while becoming giddy with validation when they confirm that they love it. thank you for this piece! < 3

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Toyah is Thinking + Feeling ♥'s avatar

Thanks so much Shreya! I appreciate your words very much. I have been known to do the same with my family and friends - when they don’t like what I make them watch then I think they’re insane because how can you not love {insert show here I need you to help me cope}?! 😅😅😅

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David's avatar

Love your writing. One of the few that create echos in my mind.

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Toyah is Thinking + Feeling ♥'s avatar

That is so kind of you, thank you for reading, and I am so chuffed that it resonates with you! 💙🙏🏻

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Gabriel's avatar

really good. thank you

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Toyah is Thinking + Feeling ♥'s avatar

thanks so much Gabriel!

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Festo Sanjo's avatar

Never read something so deep and relatable in my life.

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Toyah is Thinking + Feeling ♥'s avatar

Festo! That is so kind. THANK YOU. 💛

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La Sarishe's avatar

loved this

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Toyah is Thinking + Feeling ♥'s avatar

Thank youuuuuu 🙏🏻🙏🏻🙏🏻

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Rebecca Shaw's avatar

When you finally realise we're all going through pretty much the exact same thoughts, feelings and behaviours. Mind blown. Absolutely loved this! But I do live a podcasts rec... I'll add them to the list 😅👀

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Toyah is Thinking + Feeling ♥'s avatar

Solidarity! 😅 Thanks so much for reading and commenting 💛 Let me know which podcasts you enjoy too!

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Toyah is Thinking + Feeling ♥'s avatar

Love ya @shit you should care about ❤️‍🔥💥

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Luca M's avatar

Im glad this person is self aware of this terribly corny facade they’ve created. This “curious cultivation of millennial taste” isn’t quite that. It’s not unique—nor does it have to be, live however the fuck you want.

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Toyah is Thinking + Feeling ♥'s avatar

lol thanks for that, Luca. Millennial stereotypes are not unique, I agree, but everyone’s mental health experience is 😘

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Luca M's avatar

Absolutely. Don’t really think anyone’s psychological and physical makeup is a problem unless it’s harming others ey

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